Portmans Influencer Report
March 2026 Performance Analytics
Overview

      This report provides a breakdown of influencer performance, engagement metrics, and strategic insights across campaign activity.
    
Key Metrics
1.2M
Total Reach
85K
Engagements
7.1%
Engagement Rate
Top Performing Content

      High-performing content leaned toward casual styling, neutral palettes, and “day-in-the-life” formats.
      
        Short-form video continues to outperform static posts across all engagement metrics.
      
Influencer Insights

      Mid-tier influencers delivered the strongest engagement rates, suggesting a highly engaged niche audience.
      
        Consistency in posting and storytelling style directly correlates with performance.
      
Recommendations

      Prioritise short-form video content
Increase collaboration with mid-tier creators
Lean into lifestyle-driven storytelling

    